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This week, Rick Otton interviews Iven Frangi, a long time friend and communications trainer, hear new ways to structure a conversation to boost your sales.
04:12 Which is more effective? Digital or face-to-face
05:42 History of sales communication-what changed
06:18 How to tailor a solution
07:04 Know the different paths to purchase
08:19 Outdated selling methods
09:21 Communication framework
11:27 Industry specific behaviour
14:01 The sales pitch
16:37 How to subtly build credibility
21:12 Flipping the sales path
23:42 What’s the real problem?
24:54 Key takeaways